Have you got the lowest prices in your market? The chances are you haven’t. There can be only one as our Highlander friend Connor MacLeod used to say.
So what do you do if you aren’t the cheapest? How do you justify to your website’s visitors that you cost a little bit more than Amazon (or significant other)?
In this post I’ll give you 3 techniques we’ve used successfully to increase conversion (more than doubling rates in some cases) by countering the pesky objection that your prospects think you’re too expensive. [Read more...]